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Rafael de Miranda | Copywriter


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Rafael de Miranda | Copywriter


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Pedigree - Human Guides


Pedigree - Human Guides


Hundreds of schools train guide dogs across the world.

Pedigree Human Guides is the first educational platform to go the other way.

It trains people to take care of their blind dogs.

 

A mini-documentary presented the Pedigree Human Guides platform, through touching stories about people and their dogs.

The Human Guides platform developed video lessons that teach simple methods for taking care of dogs that have lost their sight.

 

Like any other school, Pedigree Human Guides has its own educational material - illustrated handbooks and posters showing everything you need to do to take proper care of a blind dog.

 

They were handed out in stores and pet shops, and can be downloaded from the site.

 

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Havaianas - Made in Nordeste


Havaianas - Made in Nordeste


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Volkswagen | Volksbike


Volkswagen | Volksbike


For Volkswagen, launching a bike is a daring gesture. Just as daring as it was to introduce the Beetle in the '60s. A compact vehicle that went against the grain of the car industry at the time, which was making bigger and bigger models. 

 

To celebrate the innovation in Volkswagen's DNA, we recreated the history-making campaigns for the Beetle, this time putting the bike at center stage. Ads, posters, film, and materials all created for the digital environment. 

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Cannes Lions 2017 - Shortlist Film

Cannes Lions 2017 - Shortlist Outdoor

FIAP 2017 - Bronze Film

El Ojo 207 - Bronze Film

CCSP 2017 - In Book Film

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Doritos | Theory


Doritos | Theory


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Doritos | Rock in Rio


Doritos | Rock in Rio


 

Doritos acredita que o mundo precisa de mais Rock n’ Roll.

 

Para mostrar isso na prática, a campanha promoveu um concurso com bandas de garagem e levou as escolhidas para tocar no Rock in Rio em um palco especialmente criado para a ocasião: a Doritos Garage.

 

Foram mais de 1.200 bandas inscritas e 7 selecionadas, que dividiram o palco com grandes nomes do rock nacional.

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DORITOS | RAINBOW


DORITOS | RAINBOW


O mundo está passando por uma enorme onda conservadora e o problema no Brasil, é ainda pior.

No meio de tantas notícias de ódio e preconceito, uma notícia abalou a comunidade gay internacional.

Gilbert Baker, o criador da Rainbow Flag, faleceu.

Para reforçar sua luta por um mundo mais um mundo mais diverso e para homenagear este grande ícone, Doritos criou um movimento pela volta da bandeira rainbow original.

Uma bandeira com duas cores a mais para representar a diversidade cada vez maior no mundo LGBTQ.

Mini docs foram produzidos onde os personagens da campanha falavam sobre os preconceitos enfrentados por conta de sua orientação sexual.

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ANTARCTICA | BRANDED CONTENT


ANTARCTICA | BRANDED CONTENT


A cerveja Antarctica adotou o branded content como fio condutor da sua comunicação. A partir disso foi criado um universo de personagens que foram desenvolvidos ao longo de um ano com diversos conteúdos que permeavam os mais diferentes momentos do ano. A primeira delas se chama "Na Lata".

CCSP 2017 - In Book Branded Content

LATAM Effie 2017 - Gold

Dando sequência à "Na Lata", foi lançado um curta metragem que narra as desventuras do personagem "Marcelão, inteprertado por Rafael Portugal. 

Um outro filme da série foi lançado e se passava durante os festejos de São João.

Encerrando o ciclo dessa fase do Branded Content de Antarctica foram lançados os episódio final da temporada com a série  Na Pressão.

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RUFFLES | VAI INVADIR SEU VERÃO


RUFFLES | VAI INVADIR SEU VERÃO


 

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BAUDUCCO | MAESTRO


BAUDUCCO | MAESTRO


 

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EXAME | FEELINGS


EXAME | FEELINGS


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Mercedes-Benz | fire marks


Mercedes-Benz | fire marks


Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames.

In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature.

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MERCEDES-BENZ | V.I.T.O.


MERCEDES-BENZ | V.I.T.O.


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MERCEDES-BENZ | SANTINHO


MERCEDES-BENZ | SANTINHO


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KIA | WORK BLIND SPOT


KIA | WORK BLIND SPOT